Beef Producers Association

Inaccurate information on restaurant menu regarding grass-fed beef?

Greetings,

A restaurant I frequently visit is labeling on their menu a certain brand of beef as grass-fed, but I’ve confirmed directly from the beef producer that the beef is not grass-fed per USDA guidelines. Prior to this confirmation, I discussed the issue with the restaurant founder and he insisted the beef is grass-fed, and proceeded a few days later to show me information on the beef producer’s website which stated the cows are raised most of their lives on pasture but are finished on grain. The owner claimed that there is no such thing as 100% grass-fed beef, which is untrue.

Based on the questions I asked the beef producer, the beef producer is now asking me if I have found a place that is falsely advertising their beef as grass-fed, but I am reluctant to respond because I’m unsure of the consequences.

Any suggestions on how to proceed?

Thank you,
Nate

If you are in contact with the producer tell them that the restaurant is providing inaccurate info and they should send someone to check the menu in person. Tell the producer you do not wish to have your identity disclosed to the restaurant. This is a job for a "secret shopper"